Making an Impersonal Experience, Online Shopping, Personal
When a customer comes into your tasting room, service should be and always is the top priority. Friendly faces and warm greetings are prevalent and everyone is focusing on that visitors satisfaction. If someone has a question, you are there to give an answer. If someone has an issue or special request, you are there...
5 Reasons Would-Be Customers Do Not Purchase
Final Sticker Shock
No big surprise here but one of the most common reasons a customer will not complete the purchase process is the final cost is more than they expected. Sure, they could pull a product or two from their shopping cart, recalculate and it might be in the right range but the damage has...
Personal Customer Service – Your Differentiator
How do you set yourself apart in a relatively saturated and extremely competitive market? You need to capitalize on every opportunity to strengthen your relationship with your existing customers. While identifying ways to continue to reach new audiences and find ways to acquire new customers, you always need to be finding new and exciting ways...
CONDITIONAL DISCOUNTING = LONG TERM BENEFITS
No one is fooling anyone. The discounts that are flowing to wine consumers these days are many and frequent. However, if you choose to offer your mailing list members a discount, think about linking that discount to something that brings you long term benefits rather than just a quick hit: Consider offering a significant one-time...
