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VinItaly launches UK Club – Rewards first customers with £80 discount voucher
Imagine you could create the perfect case of Italian wine. Something with serious reds from Tuscany and the Piedmont, fruity and refreshing whites from Friuli and the Alto Adige, perhaps some Prosecco bubbles from a celebrated producer. Then imagine you had the gravitas of a name like VinItaly, so mostly any wine would be available to you. Then slash the price by 50%.
You’d get this. The Italian Wine Discovery case, a case I’m proud to have helped create and pleased to be able to offer to friends, family, blog readers and Twitter followers with a very special £80 discount voucher attached. This 12 bottle case offers a wide range of high quality wines from throughout Italy and provides a fitting introduction to Italian Wine and to the range at VinItalyClub.
You can claim your £80 voucher (called a Premium Card) by going to www.vinitalyclub.co.uk/club and following the steps online. The voucher code is w9033, this entitles you to £80 off this case of Italian wine and is valid until the 31st of December 2013. So, what’s in the box? Show us what you got…
Originally priced at £159.00, the new price is £79.00 (& £7.90 delivery to UK addresses) for this you receive 12 bottles including very special wines that retail close to £20 including wines already big in the UK from Felsina, Adami, Poggio Argentiera, Librandi, Damilano and others.
Of course I think it’s a bargain, I helped put it together and I’d really love to see what everyone else thinks – so if you try the case please do come back to me via comments here or Twitter and let me know whether you agree with me about the value & quality of this case.
Lastly, VinItalyClub, is a club. The final advice I gave to VinItaly, apart from, blow their socks off with the intro case, was to let customers skip cases, cancel at any time (there is no minimum subscription time) and be transparent about the fact this is a club. That’s exactly how it stands.
VinItaly’s aim with the club is to showcase the very best of established and new wine producers from all regions of Italy and allow easy access to those great wines to all of us here in the UK, and at the best prices possible. Sounds like pretty good news for any of us Italian wine fans here in the UK!