This post is by Dezel Quillen from My Vine Spot
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I recently had an opportunity to discuss design influence on rosé wine labels on #winestudio, an educational conversation about wine that takes place on Twitter every Tuesday at 9PM EST. Come mid to late spring, when the weather warms up, you are likely to see walls and walls of rosé, in myriad shades of pink, lining shelves at your local wine shop and grocer. And as competition heats up, so does creativity. Many producers pour (pun intended) great emphasis into label aesthetics. A bottle needs to say: “I caught you looking, so buy me, chill me, and try me.” For retailers, summer is peak time to promote and sell rosé. During the warm months, pink wines along with varietals like Sauvignon Blanc and Riesling, are usually recurring staples of free in-store weekend tastings.
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