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from Snooth Blog
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Media Partner Meredith Corporation to Support Awards Program via Brands Including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle
NEW YORK, NY (June 27, 2012) — Snooth.com, the world’s largest online wine community, today launched the People’s Voice Wine Awards, a multi-platform awards program that invites consumers to judge and vote for their favorite wines.
Meredith Corporation will serve as the program’s media partner, leveraging its leading food and lifestyle content brands, including Better Homes and Gardens, EatingWell, EveryDay with Rachael Ray, Recipe.com and Family Circle, to drive consumer awareness and marketing support. Additionally, Meredith and Snooth will work together to create integrated, multi-platform marketing opportunities around the program.
The initial award nominees were chosen by Snooth Editor-in-Chief Gregory Dal Piaz based on typicity, consistency, quality, ageability, complexity and deliciousness. Each selection falls into one of over 80 categories, representing a wine type at various price points: Value, Premium, Super Premium and Luxury. Find the full list of nominees here.
“The U.S. is the largest wine-consuming country in the world and as the largest online wine community, we are excited to finally give the average wine drinker an opportunity to vote for their favorite wines,” says Snooth CEO Rich Tomko. “Most wine award programs are judged by wine critics, the People’s Voice Wine Awards turns that idea around and gives the judging power to the people.”
“Wine critics are a vital and integral part of the wine industry,” says Dal Piaz. “However, we also know the consumer decides which wines to buy based on a myriad of criteria. To honor those decisions made each day, we created the People’s Voice Wine Awards.”
“We’ve seen from our research that, in addition to their passion for food and entertaining, our audience is very interested in wine and wine pairings across a wide range of price points, said Liz Schimel, EVP/Chief Digital Officer, Meredith National Media Group. “Snooth’s mission and offerings align closely with our brands and we’re thrilled to help promote and market the People’s Voice Wine Awards through our powerful roster of food-focused media brands.”
Online voting occurs in two rounds, beginning on June 25 and concluding on October 12. Winner announcements will be made in mid to late October. Social media marketing and monitoring for all the nominated wines will be conducted using Vintank’s industry-leading Social Connect platform. Bloomspot, the online destination for exclusive local deals and travel offers, is the presenting sponsor for the program.
Visit www.snooth.com/awards for more information.
Snooth Media is a technology-driven media company that is a leader in delivering wine, spirits, and food content to the epicurean consumer. Snooth Media, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online wine community with over 1 million registered members. Snooth Media is headquartered in New York City.
About Meredith Corporation:
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies’ Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
The worlds leading Social Media Monitoring and SCRM software that powers social intelligence for the wine industry. The software connects consumer interactions on various social channels allowing wineries and wine companies the ability to gain insightful information and analytics about online conversations and interactions and apply it against their social customers.
For more info, contact Clare Goggin Sivits: Email | (646) 723-4328